Nike's Revolutionary ‘Our Force 1’ NFT Sneaker Collection Ignites the Digital Footwear Era
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Behold, the age of digital footwear has been catapulted forward as Nike prepares to launch its inaugural non-fungible token (NFT) sneaker collection via the recently introduced .Swoosh web3 platform. This groundbreaking shoe manufacturer has unveiled the Our Force 1 (OF1) series—virtual designs inspired by the classic Air Force 1 silhouette and reimagined for the digital generation. Nike is set to airdrop "posters" to a select group .Swoosh users on April 18, giving them priority access to the sale slated for May 8. Come May 10, the entire .Swoosh community will be able to acquire these virtual treasures through the web3 marketplace.
Two special boxes will be available: 'Classic Remix,' featuring virtual footwear inspired by Air Force 1 release between 1982 and 2006, and 'New Wave,' showcasing designs from 2007 onwards. Priced at $19.82, each box subtly nods to the original Air Force 1's debut year. To purchase these virtual boxes, you'll need an account on the Swoosh website and a minted ID.
To clarify, this purchase doesn't include tangible shoes. Instead, you'll receive one OF1 digital box, the design of which will remain unknown. Nike plans to unveil the contents of all OF1 boxes simultaneously after May 10, giving owners a choice to keep their box's design a mystery.
Boasting over 100,000 collectibles, the 'Nike Virtual Creations' in the OF1 collection primarily draw from the Air Force 1 design. Opt for a 'Classic Remix' box and you'll be rewarded with a "beloved, classic archive AF1 from 1982 to 2006" or a "distinctive, customized AF1 with a nostalgic twist." Meanwhile, those who select the 'New Wave' box can expect a "classic archive from 2007 or later" or an "imaginative, tailor-made AF1 with a futuristic spin."
Moreover, each box includes four designs from the winners of Nike's previous "Your Force 1" competition. Accompanied by a 3D file, each NFT allows holders to "express themselves in novel ways." Nike intends to expand the utility of these NFTs, potentially offering "exclusive physical products or experiences" in the future.
In a press release, Ron Faris, General Manager of Nike Virtual Studios, expressed, "We are pioneering new methods to narrate stories and cultivate connections, while eliminating the constraints and boundaries of tangible products."