A place where bikes outnumber more than any location in the world, Lynk & Co Club in Amsterdam decided to open its hangout in a historic building in central Amsterdam. The car company likes to do things differently; when entering the club, it feels like a nightclub, with the industrial and fancy look, modern touches, and all that for the 01 Connected Car. At first sight, people can be confused if this place is a store, gallery, or a coffee shop, but that the beauty of it, that the working person will gladly answer you. Moreover, the company wanted to make a statement that they are not a traditional car brand, so they intentionally located their flag in a city that people could say hates cars. The club should attract around from the Netherlands four to five thousand members within the first cycle.