Apple Tower Theatre
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Yesterday marked an exciting and momentous occasion as the grand opening of the Apple Tower Theatre brought to life a piece of Hollywood history. Built-in 1927 and designed by S. Charles Lee, the building was originally the first talking picture theatre, hosting the sneak preview for The Jazz Singer.
After its closure in 1988, it has had its façade, interior, and iconic clock tower beautifully restored and reopened anew as an Apple Store. The Baroque Revival-style building saw its ornate exterior with terra-cotta details preserved along with a plethora of bronze embellishments throughout both the interior and exterior. Inside, a magnificent Paris Opera House-inspired look greeted visitors with stunning stained-glass windows, antique arches, and even more intricate details that made it something to behold.
The new Apple Store comes with all of its latest innovations on full display within the mise-en-scène of this once-abandoned theatre. The main auditorium hosts an interactive forum where customers can experience their products through a video wall displayed between original balconies. But perhaps what sets this store apart from other locations is its commitment to giving back to local communities by offering Today at Apple sessions to young creatives keen on crafting a career path in creative fields.
This uniquely stylish shop serves as a modern-day example that bridges traditional architecture along with advances in technology — proving just how far classic designs can go when they're given new life through bold imagination. Taking something already exquisite like Lee's years of design expertise into futuristic realms replete with possibilities for innovation.
By collaborating together fashionably and understanding past successes while setting sights on future endeavors, these two titans have forever changed Los Angeles' skyline as well as ushered in an aesthetically pleasing place for locals to gather together over interesting topics about creativity, technology, and design.