The executive editor of Sports Illustrated, Rob Fleder, has editing books and consulted on publishing projects. The NFL 100 Book, among Rob's books, brings detailed information, history, and a fantastic infographic to any football fan. This authorized visual history of the National Football League celebrates the sport's 100th anniversary with a look back at its humble beginnings in Canton, Ohio. From there, it chronicles the sport's rise to popularity, highlighting key moments and famous athletes along the way. The book comprises action and portrait photography, original lists, charts, creative statistics, infographics, and beautiful photos of evolving equipment and artifacts essential to the sport. The NFL 100 coffee table book is sure to be cherished by every football fan, new or old.