The past four decades, since the first Star Wars film in 1977, it became one of the best American pop culture icons. Magazine B - Star Wars presents us with the branding that makes the franchise so successful. Moreover, the journey from films to TV shows, theme parks, video games and of course, toys. The tremendous revenue comes from the enormous fandom across the globe. Furthermore, the audio and visual technologies like Skywalker Sound, lightsaber, has an impact on the film industry like never before.